I’ve written this series on SEO myths to help to resolve a lot of the confusion that surrounds search engine optimisation. Unfortunately, when it is to their advantage, some so-called “SEO experts” still spout these myths as a way of taking money from the unwary. At Margate SEO, we are strongly committed to transparency and to operating with integrity – the so-called “black hat” techniques are not for us!
The SEO Myths
1. Content Does Not Matter
The first of the SEO Myths is that content doesn’t matter. It does, it always has and always will and here is why. The search engines monitor how much time a visitor stays on your website. They will measure how long it takes for a user to click on the result of their search and how much time elapses before they hit the back button on their browser and look for another result. This shows the search engines that the user did not find the content they were looking for.
The quality of your content does matter. At one time articles and blog posts were always written with as many keywords jammed into them as possible. This was known as keyword stuffing and when it was overdone resulted in some horrendous articles that were difficult to read let alone understand.
Today it is important to provide advice and helpful information to your readers. Worthy content will be rewarded with a high search placement within the search engines. Google will reward you if you consistently provide this type of quality content.
If you have a hard time finding content you can use a method called content curation. This is basically when you take a popular topic and discuss the post or article on your website. So all you are doing is adding your point of view to the article. You are providing fresh content on a popular topic which will add value to your site.
Subscribing to blogs within your niche is a great way of finding content and this can be achieved by using Google Alerts and making use of your Google Reader.
You want to remember too that content can be in various forms and this includes content such as video, news, maps, images along with shopping information and recommendations. Providing more than one form of content of your site today is considered to be a good SEO practice.
Updating your site with fresh content is important and should be done on a regular basis. Remember adding content can be as simple as making a few changes or adding a few new images, a video or a quick blog post. We would suggest making any new post a minimum of 250 words.
2. You Have to Submit Your Site to The Search Engines
The second of these SEO myths is that you have to go to the search engines in order for them to recognise you. In reality, they will find you providing that you are linking to relevant content or to another site. The search engine spiders will crawl your site and index you.
Some people still like to submit their links to the main search engines but it is not really necessary. But at the same time it can’t really hurt either. If you have the time and want to go this route then it is up to you.
You don’t want to confuse this with submitting your sites to directories as this is something different. Being listed in a directory can help people find your site. There are plenty of free directory sites that you can use. Look for those that pertain to your business and aim to be included in them. Professional directories are also another option.
SEO Myth #3: The search engine bots can’t crawl images
The Third of the SEO myths id a half-truth – if such a thing can exist! It is true the search engine bots and spiders can’t crawl any type of image or video. What they can do however is to read the alt tags and file names. A good SEO tip is to always fill in these fields when adding images to your site. Use relevant keywords and your images will appear on many image sharing sites.