Continuing from the first article on SEO Myths, in this one we’re going to look at 3 more topics that regularly cause confusion.
SEO Myths Continued
4. The More Backlinks You Get, The Better!
The fourth of our SEO Myths covers the topic of backlinks.While in the past it may have been true that quantity of backlinks was key, now it’s quality that matters. In fact, the Google Panda update actually penalizes sites with unnatural links. It is far more important to have quality links over any quantity of incoming links to your site.
Your focus today should be on getting links that add value to your site. This includes links to blogs that offer additional information in about your content. Your goal is to have relevant information whether you are promoting products or are offering services.
So before you add links to your site be certain that the site contains useful and helpful information that will benefit your reader. The more value you offer your visitors the better.
It’s a Marathon, Not A Sprint!
When adding or creating links one of the worst things you can do is go out and build 100 new links in one or two days and then never create any new links again. This looks forced and unnatural to Google and will only serve to send up a red flag. Instead concentrate on creating a handful of new links every few days or once a week. Keep to a schedule which is manageable for you.
One of the best ways for you to create links back to your site is to start leaving blog comments on related blogs. Leave comments that provide helpful and insightful information in the thread. In addition to creating a backlink you will be inviting more visitors to continue reading over on your own blog. It is helpful to leave a link where the visitor will be directed to more information on the same topic on your blog. This is a much better move than just linking back to your home page.
5. Having More Than 100 Links on Your Site Can Lower Your SEO ranking
The fifth of the SEO Myths is one that has many people concerned.
Just take a look at some of the top rankings for different sites and check to see how many links they have. Many will have way more than 100! If you are using extremely competitive keywords you may want to keep this number in mind and not go over it. Instead you would want to look for keywords that are less competitive and start building links for those. This SEO practice would definitely help you increase your search engine rankings.
The search engines may in fact not search past 100 links but it seems that having more links does benefit your rankings. Just remember to create links that compliment your site and offer additional information and/or resources for your visitors.
6. Social Media and SEO are Separate Topics
The last of the SEO Myths for this article is one that is thought to be true by many people. However, social media and SEO are more intertwined than ever before. It is important as a website owner to interact with social sites. Think of the social aspect as a way to brand yourself and/or your products and services. Incorporate Facebook, Twitter, LinkedIn, Google + and Pinterest into your marketing as ways to get known online and to market with like minded business owners.
In Facebook it is a good idea to create a Fan Page for your business this way you can keep your personal and business lives separate. People love Facebook so be sure to keep your page updated with snippets from your blog and record your daily or weekly business activities.
If you send out emails, many auto-responder providers now allow you to broadcast your messages via Facebook and Twitter. Take advantage of all these venues to help get the word out about your business to everyone.
If your business makes use of images and graphics be sure to open a Pinterest account and begin sharing your photos and designs on that site. Pinterest is a high traffic site that is gaining in popularity, don’t overlook this. Create a new account and then start pinning images. One word of caution here is that you don’t want to self promote too much. Your first step should be to pin and share other images that you enjoy, just make sure they are related to your business in some way. Then occasionally add in an image directly related to your business. This could be in the form of promoting a special deal that you have going on.
In the next article we’ll look at 3 more SEO Myths – until then, contact us if you’d like to find out how the Margate SEO Agency can help you with Search Engine Optimisation.