In this final part of the trilogy, we examine 4 more commonly held SEO Myths. It ends with an offer of a soon to be released free report for our readers and clients.
More SEO Myths…
7. If Some SEO is Good, A LOT Must Be Better!
This is one of the dangerous SEO myths because you can end up over optimising and hurting your website. What’s more, it’s a common tactic of Blackhat SEO practitioners, a label you certainly down’t want to have. The best example of this as we mentioned before is stuffing your site with keywords that are out of context. Keyword stuffing is a sure-fire way of getting your site de-indexed.
Plus think about it, if your readers can’t understand what you are trying to say, will they come back to visit? Of course not! Remember, you are writing for humans, not to manipulate the search engines. Articles stuffed with keywords will feel unnatural to the reader.
The same goes for linking, too many links too quickly is a huge no-no in the world of SEO. Take things at a steady and consistent pace if you want to win this SEO game.
8. I Can Worry About SEO Later
The eight of the SEO Myths is about timing. You should consider SEO as part of the website creation process. SEO really does start from the minute you install your wordpress or html site.
Add suitable category headings that make it super easy for your visitors to find what they are looking for. Navigation around your site is important and something to keep in mind when building your new site.
If you begin your search engine optimization practices from the very beginning you will be making it easy for the search engines to find you. Plus adding content or new pages every couple of days will keep the spiders and bots returning to crawl your site regularly, which is another good thing.
Vary your content as well and this includes adding images and videos. Don’t forget to link your images with keyword related names. This way they are more likely to show up on image related websites. Again this will help you increase the traffic you see coming to your site.
9. SEO Is Dead…
One of the most pervasive of SEO Myths, often spread by those who’ve had their fingers burnt in the past just isn’t true! Yes, many of the old techniques are dead – things that would have got you to the top of search engine listings 5 years ago will get you banned to day! But it is still important to perform SEO on your site. One way to do this is to target various keywords as this will help you attract more attention and visitors. At one time webmasters concentrated on targeting only a handful of keywords which will vary depending upon the size of your site.
If you have a huge site with tons of content then visitors will be using a wide selection of keywords and search phrases to find you. Your goal should be to attract a high number of visitors by using a larger number of keywords. This is considered better SEO practice than aim to bring in fewer visitors with a handful of search phrases.
There are so many ways a visitor can find your site that you really can’t pinpoint it exactly. The best way to attract as many new visitors as possible is to have a good variety of quality posts and articles on your site. When checking your stats you will probably find yourself ranking for combinations of keywords that you would have never imagined.
Tip: You can use your Awstats inside your Cpanel or Google Analytics to see which keywords are being used to send traffic to your site.
10. Guaranteed Rankings
This is perhaps one of the most commonly held of all SEO Myths, purely because so many so-called “SEO experts” make the claim as part of their marketing.
Engrave this on your soul: No one can guarantee you a first spot in Google. At least, not for meaningful keywords that have traffic. Page rankings still hold some weight but not as much as in previous years. If your page rank is high you will still rank highly but having relevant information that is deemed helpful by Google is absolutely necessary.
Honestly, what is the point of ranking high with certain keywords that are not relevant to your site? Yes you will see lots of traffic but they will not stay on your site as you are not offering the solutions or information that they are looking for.
There is no such thing as a quick solution to get guaranteed rankings. It really would be a waste of your money to pay a company who promises you that elusive number one spot on Google. Yes, they may get you there but you have to keep your site in that position. This is when good SEO practices will really come into play.
I hope the 3 party series has opened to your eyes to some of the most common SEO myths – and there are many more. I’m in the process of writing a much longer report, not just on more myths but also on some simple tips. It will be available shortly and will be free for download for readers of the blog and Margate SEO clients.